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  <url>
    <loc>https://www.thomgray.co.uk/contact</loc>
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    <lastmod>2025-04-23</lastmod>
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      <image:title>Contact</image:title>
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  </url>
  <url>
    <loc>https://www.thomgray.co.uk/about</loc>
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    <lastmod>2025-07-15</lastmod>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Here’s me in Lanchester, County Durham where I grew up (2019)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thomgray.co.uk/case-studies</loc>
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    <priority>1.0</priority>
    <lastmod>2026-04-01</lastmod>
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  <url>
    <loc>https://www.thomgray.co.uk/case-studies/virgin-money</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
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      <image:title>Case Studies - Virgin Money - Make it stand out</image:title>
      <image:caption>Virgin Money’s Investments and Pensions online service</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Studies - Virgin Money - Make it stand out</image:title>
      <image:caption>Virgin Money’s Investments and Pensions website and online service in 2020 (Credit: Virgin Money)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Studies - Virgin Money - Make it stand out</image:title>
      <image:caption>An early wireframe of an investment calculator, which was designed to help customers understand their potential return on investment (2021).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/4a205da4-a2b9-4371-97a3-2bcc7a147192/vm-calculator.png</image:loc>
      <image:title>Case Studies - Virgin Money - Make it stand out</image:title>
      <image:caption>Virgin Money’s pension calculator offered individualised forecasts, which needed to be announced as such.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.thomgray.co.uk/case-studies/post-office</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/95843f00-acf2-4abb-93c7-6c1a757bc5e7/postoffice-onlinesaver.png</image:loc>
      <image:title>Case Studies - Post Office - Make it stand out</image:title>
      <image:caption>Post Office’s Savings website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/b6ca6373-9eb2-4076-881b-9de0b7d71bea/postofice-summaryboxes.png</image:loc>
      <image:title>Case Studies - Post Office - Make it stand out</image:title>
      <image:caption>From accordions to vertical tabs, a new design pattern for the savings summary box</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/6e472d29-1579-4d83-95e0-278beafc5e16/post-office-cro.png</image:loc>
      <image:title>Case Studies - Post Office - Make it stand out</image:title>
      <image:caption>We conducted an A/B/C test on the Savings homepage, which compared the efficacy of three design solutions.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thomgray.co.uk/case-studies/sage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/95f6fa02-682c-4e7f-b18f-070f6d305f22/financials-realdevice.png</image:loc>
      <image:title>Case Studies - Sage - Make it stand out</image:title>
      <image:caption>Sage Financials was built on the Salesforce platform</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/95e0fdbb-4b40-44f6-84a1-9c4761ef19af/sage-partnerships.png</image:loc>
      <image:title>Case Studies - Sage - Make it stand out</image:title>
      <image:caption>I worked alongside Sage’s integrations team to collaborate with external partners including VISA, UPS and American Express</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/7de2be53-89c0-43b4-ba24-04579a2847e7/sage-allan.2024.png</image:loc>
      <image:title>Case Studies - Sage - Make it stand out</image:title>
      <image:caption>I enlisted the expertise of Allan Milne at both Sage (left) and Turnitin (right) to deliver accessibility training</image:caption>
    </image:image>
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  <url>
    <loc>https://www.thomgray.co.uk/case-studies/turnitin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/4442e1a0-2037-42d0-a665-9af27d780f6d/turnitin_2024_device.png</image:loc>
      <image:title>Case Studies - Turnitin - Make it stand out</image:title>
      <image:caption>A vision for Turnitin (2016)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/951111ac-1085-4a2a-bad8-3cc45b57cc60/am_components.png</image:loc>
      <image:title>Case Studies - Turnitin - Make it stand out</image:title>
      <image:caption>Turnitin’s design system was designed to be used in every learning management system, in every language, on every device, for everyone</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/a927b847-427a-4c92-a248-0a7ba33dfbdc/tii-prototypes-2024.png</image:loc>
      <image:title>Case Studies - Turnitin - Make it stand out</image:title>
      <image:caption>Using paper prototyping to explore navigation interaction (left) and defining core workflows (right)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/00db9d0e-0f25-4a33-a7ed-45c169435ca5/tii-gaad.png</image:loc>
      <image:title>Case Studies - Turnitin - Make it stand out</image:title>
      <image:caption>I organised and led Turnitin’s first Global Accessibility Awareness Day in 2016</image:caption>
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  </url>
  <url>
    <loc>https://www.thomgray.co.uk/case-studies/bbc-iplayer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
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      <image:title>Case Studies - BBC - Make it stand out</image:title>
      <image:caption>BBC Sport using GEL typography guidelines, Credit BBC</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/4a0e1a66-f2a7-4bd1-a779-b5dbf2701e29/folkawards_stronglanguage.jpg</image:loc>
      <image:title>Case Studies - BBC - Make it stand out</image:title>
      <image:caption>I produced visual designs for BBC Red Button features, including the Radio 2 Folk Awards and Comic Relief (2011)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/6f2bc66c-e9af-4ed8-8f0a-38587f3a3bfd/iplayer_1.jpg</image:loc>
      <image:title>Case Studies - BBC - Make it stand out</image:title>
      <image:caption>Working on the FreeSat platform, I reworked the Parental Guidance feature and subsequent navigation schemes (2011)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thomgray.co.uk/case-studies/art</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/1731266213142-UI6IJ5YBN4T9M4H4YEX9/leaves_2people_2.jpg</image:loc>
      <image:title>Case Studies - Art - Make it stand out</image:title>
      <image:caption>‘11th October’ exhibited in Newcastle (2010)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/7a60a995-9de5-4259-a9a6-baf6dbf8eed8/context1.jpg</image:loc>
      <image:title>Case Studies - Art - Make it stand out</image:title>
      <image:caption>‘11th October’ utilised a re-engineered Victorian streetlight as a vehicle for interactive digital video projection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/4d56d405-aa26-469d-b468-99e8346af4cb/4005191545_7d941ca258_b.jpg</image:loc>
      <image:title>Case Studies - Art - Make it stand out</image:title>
      <image:caption>(Left to right) Andrea Pozzi, myself and Ko Le Chen at the inaugural ‘Render’ exhibition (2009).</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Studies - Art - Make it stand out</image:title>
      <image:caption>This film was projected through a purpose-built water tank, constructed within a plinth.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thomgray.co.uk/case-studies/ovo-energy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/22dc9114-986a-45eb-b969-1ddee73e1594/ovo-portfolio-9.png</image:loc>
      <image:title>Case Studies - OVO Energy - Make it stand out</image:title>
      <image:caption>OVO Energy’s in-app rewards offering (2025)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/d13eb9c9-faa2-4d01-b826-6532187c6f62/app-existing-ovo.png</image:loc>
      <image:title>Case Studies - OVO Energy - Make it stand out</image:title>
      <image:caption>How Beyond is currently positioned in-app. Credit OVO Energy (2025)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/8836bc8a-c527-4a98-82df-054e1036daae/app-vision-ovo.png</image:loc>
      <image:title>Case Studies - OVO Energy - Make it stand out</image:title>
      <image:caption>Our modular design system and personalised navigation schemes allow us to create multiple entry points for rewards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/581c5a21-fde4-4553-9b8e-0ce2f2681f68/points-test.png</image:loc>
      <image:title>Case Studies - OVO Energy - Make it stand out</image:title>
      <image:caption>Time-limited beta release to test the efficacy of a points-based rewards system (2025)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/1acdc07d-951b-4b4c-bfa3-bc209e04361c/rewards-centre-sketch.png</image:loc>
      <image:title>Case Studies - OVO Energy - Make it stand out</image:title>
      <image:caption>We used Crazy 8s to rapidly sketch out different layouts and vote on popular ideas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6630fa883cb08805ccc47cee/2277648a-09cb-433e-89e8-8934d99762c9/rewards-centre-all.png</image:loc>
      <image:title>Case Studies - OVO Energy - Make it stand out</image:title>
      <image:caption>Our rewards hub brings together Beyond, offers and OVO Live (2025)</image:caption>
    </image:image>
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